BMW is set to auction a one-of-a-kind 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 at Gooding & Company’s Pebble Beach Automotive Week event. This unique super sedan, distinguished as the first 2025 M5 to be delivered in North America, will be auctioned with no reserve on Friday, August 16. All proceeds will benefit the Pebble Beach Company Foundation, supporting literacy and education programs for disadvantaged youth in Monterey County.
The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 boasts a striking BMW Individual Frozen Orange metallic paint, inspired by the vibrant hues of a Pebble Beach sunset. This color was scheduled for discontinuation before the M5’s production began, ensuring this is the only 2025 M5 with this exclusive paint.
The car features hand-painted orange accents on its staggered M Dual-Spoke Bicolor wheels, which measure 20 inches at the front and 21 inches at the rear. The wheels are complemented by Matte Gold M Carbon Ceramic brake calipers, highlighting the car’s high-performance nature.
Inside, the M5 offers a bespoke interior with Kyalami Orange and Silverstone Extended Merino leather seats, a color scheme created exclusively for this model. The headrests are adorned with the Pebble Beach Concours d’Elegance® logo, and Carbon Fiber Silver Thread High Gloss trim with Dark Silver Accent highlights the dashboard. The #1/1 designation is prominently displayed on the interior and front doorsills.
This special M5 includes over $57,000 worth of bespoke options, reflecting its exclusivity. It features the Driving Assistance Professional Package, offering advanced driver aids like Lane Keeping Assistant and Traffic Jam Assistant. The Executive Package adds illuminated kidney grilles, a power rear sunshade, and ventilated seats. The Carbon Package enhances the car with a CFRP roof panel, rear spoiler, and mirror caps, while M Drive Professional introduces track-oriented driving modes.
The M Driver’s Package raises the M5’s top speed to 190 mph and includes a one-day high-performance driving class at a BMW Performance Center.
The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will be on display from 10:00 AM on Wednesday, August 14, at Gooding & Company’s exhibit at Pebble Beach Parc du Concours.
Estimated delivery of this unique M5 to the winning bidder is scheduled for late October 2024. This auction represents a rare opportunity to own a bespoke piece of automotive excellence while supporting a meaningful cause.