Alpine CEO Philippe Krief is shaping the brand’s next era with plans for a lightweight supercar and a flagship hypercar, drawing on experience gained during his tenure as Ferrari’s chief technology officer. His direction is being funneled into Alpine’s recently created Special Projects division, which aims to push the company’s engineering boundaries while staying grounded in the lightweight philosophy that defines the marque.
The new arm has already produced its first vehicle, the A110 R Ultime. Although built in limited numbers and positioned above the traditional A110, the model serves as a statement of intent. Its extensive re-engineering and singular character preview how Alpine intends to explore exclusivity, driver engagement and engineering freedom within Special Projects.
Krief organizes Alpine’s future into three pillars. The Everyday Extraordinary lineup aims to broaden visibility with models like the A290 and A390. The Icon pillar centers on the A110 and a new aluminium architecture called the Alpine Performance Platform, which will underpin all upcoming sports cars. Special Projects completes the trio, representing the brand’s most ambitious and unconventional creations.
At the top of that hierarchy sits the long-discussed hypercar inspired by the dramatic Alpenglow concept. Krief views such a project not merely as a technical milestone but as a sign of Alpine reaching true commercial and brand maturity. He stresses that creating a hypercar involves more than power or speed; it must deliver a singular ownership experience that balances exclusivity, customization and emotional appeal.
Krief also acknowledges that performance buyers are shifting toward cars that emphasize connection and character rather than sheer output. He points to a spectrum ranging from high-revving, analog-focused machines to extreme electric hypercars, hinting that Alpine’s approach will prioritize feel and driver engagement.
As the hypercar idea evolves, Krief is exploring what could sit between the Ultime and a halo project. The APP platform offers enough modularity to support wider and longer models, opening doors to a future lightweight supercar. Rather than chasing high-powered rivals, Krief envisions a modern interpretation of a compact, less powerful sports car—something aligned with Alpine’s core traits of lightness, precision and pure driving experience.
Alpine’s strategy signals a renewed commitment to its heritage while embracing new performance possibilities, with Special Projects positioned to lead its most daring innovations.
