Barrett-Jackson, the world-renowned collector car auction company, commenced its 2024 auction calendar with an extraordinary spectacle at the flagship Scottsdale Auction, held from January 20-28 at WestWorld of Scottsdale in Arizona. The event not only showcased the largest auction docket in Barrett-Jackson’s storied history but also achieved a monumental milestone with total auction sales reaching $207.6 million, setting a new record for the highest sales at a single auction in the company’s history.
With an impressive lineup of 2,016 collectible vehicles, all sold with No Reserve, the auction garnered $200.9 million in sales. An additional $6.7 million was contributed through the sale of 1,180 pieces of authentic automobilia, bringing the total auction sales to an unprecedented $207.6 million. This remarkable achievement was underscored by a 100 percent sell-through rate and over 190 world-record auction sales.
“It was a tremendous event this week in Scottsdale with our largest docket in history, a record number of bidders, and an impromptu live performance by Rock & Roll Hall of Famer Sammy Hagar,” said Craig Jackson, chairman and CEO of Barrett-Jackson. Highlighting the success of the event, Jackson pointed to record-breaking sales, such as the 1956 300SL Gullwing, emphasizing the quality and diversity of the auction’s docket.
Among the top auction sales were a 1956 Mercedes-Benz 300SL Gullwing Coupe that fetched $3,410,000 and a 2018 Bugatti Chiron sold for $2,970,000, showcasing the allure of classic sports cars, supercars, pre-war classics, and Resto-Mods to enthusiasts and collectors.
The auction also had a philanthropic aspect, with the sale of four charity vehicles raising $1 million for various causes. Noteworthy charity sales included a 2023 Chevrolet Corvette Z06 3LZ, which brought in $270,000 to benefit the Chip Miller Amyloidosis Foundation, and a 2024 Ford Mustang Darkhorse VIN 001, which sold for $375,000 to support the Juvenile Diabetes Research Foundation.
As Barrett-Jackson looks forward to its next collector car auction in Palm Beach in April 2024 and the Scottsdale Fall Auction in October, Jackson expressed his enthusiasm for continuing to celebrate the passion for automotive culture, stating, “You won’t find an equal celebration of passion for the automotive culture, which is why we’re also hosting the Scottsdale Fall Auction this October.” The Scottsdale Auction has not only set a high bar for future events but has also solidified Barrett-Jackson’s position as a leader in the collector car auction industry.
Source: Barrett-Jackson
Shawn Henry
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