A Dutch luxury car dealership, Bernards Exclusives, has given holiday cheer a new meaning by transforming a $4.25 million Bugatti Chiron into what they’re calling the “world’s most expensive Christmas tree.” Decked out in dazzling LED lights, the hypercar is attracting attention for its festive spirit—and its jaw-dropping price tag.
The Chiron, renowned for its exceptional engineering and performance, became a canvas for holiday creativity. Covered in hundreds of LED lights, the car glows like a Christmas tree on steroids. The process of illuminating the hypercar took four hours, turning it into a head-turning centerpiece for the season.
While lighting up a multimillion-dollar vehicle might seem over-the-top, it perfectly aligns with the exclusivity and spectacle associated with Bugatti. For those who think a traditional $80 Christmas tree is extravagant, this stunning display is in a league of its own.
Though local laws in the Netherlands prohibit decorative car lighting on public roads, the holiday spirit seems to have softened the rules for this unique display. The Chiron’s shimmering lights are more than just a PR stunt—they’re a bold statement of luxury and festivity.
The decorated Chiron has quickly become a viral sensation, with car enthusiasts and holiday lovers alike marveling at the fusion of engineering excellence and festive cheer. Whether seen as a holiday masterpiece or an extravagant marketing ploy, one thing is certain: Santa might need to trade in his sleigh for a Bugatti.
This dazzling display cements Bernards Exclusives’ reputation for creativity while delivering a holiday spectacle that only a Bugatti can provide.
Elizabeth Puckett