Bugatti, renowned for its unparalleled hypercars capable of speeds exceeding 280 mph, has designed its first-ever cup holder—an accessory born out of necessity for one particular Chiron owner. The bespoke cup holder, tailored to fit the unique needs of the car and its owner, represents Bugatti’s commitment to personalization, even for the smallest details.
The need for the cup holder arose after a Chiron owner spilled a drink in the door card sleeve of her multi-million-dollar hypercar. Determined to solve this issue, Bugatti’s design team, led by designer Frank Heyl, set out to create a functional and elegant solution.
Heyl unveiled the prototype in an Instagram video, showcasing a sleek insert designed to fit snugly into the Chiron’s door card sleeve without tools. The design features two cup sizes—one large enough for a water bottle and another perfectly suited for a can of Red Bull. The cup holder is custom-finished to match the car’s interior, including a personalized touch with the owner’s name in pink.
Crafted as a 3D-printed prototype, the accessory is set to debut in the customer’s car by January. While initially designed for a single Chiron owner, the innovative solution could pave the way for a niche business in retrofitting Bugatti hypercars with cup holders—a practical luxury for drivers who wish to enjoy their beverages on the road.
Bugatti’s low-volume production and bespoke service model make it uniquely capable of addressing such specific customer requests. This move demonstrates that even at the pinnacle of automotive engineering and design, the brand is attentive to the everyday needs of its elite clientele.
For a company synonymous with speed, power, and exclusivity, Bugatti’s first cup holder serves as a reminder that personalization and customer satisfaction are always in the driver’s seat.
Elizabeth Puckett