Luxury automotive powerhouse Bugatti has bolstered its presence in Europe with the unveiling of two exceptional showrooms in Munich, Germany, and Vienna, Austria. These state-of-the-art facilities offer a seamless blend of heritage, cutting-edge innovation, and Bugatti’s distinctive artistry, setting the stage for a new chapter in the brand’s illustrious history.
The reimagined Munich showroom, located in the vibrant Motorworld district, encapsulates Bugatti’s philosophy of blending heritage with groundbreaking technology. Operated in partnership with Dörr Group, a key collaborator since 2015, the Munich location embodies the brand’s timeless elegance and engineering prowess. First opened in 2016 and later relocated to Motorworld in 2021, the showroom now boasts an innovative design ethos inspired by the marque’s legendary history. Central to this reimagined space is the Bugatti Tourbillon hyper sports car, a true testament to the brand’s avant-garde vision.
Celebrated with an exclusive gathering hosted by Mate Rimac, CEO of Bugatti Rimac, the Munich showroom’s unveiling marked a defining moment. The event underscored Germany’s significance as one of Bugatti’s strongest global markets, pairing its rich automotive legacy with modern innovation.
Meanwhile, Bugatti Vienna adds a new jewel to Austria’s automotive crown. Operated by Exclusive Cars Vertriebs GmbH, the showroom celebrates an 18-year partnership with the luxury brand. The 214-square-meter space, one of the largest Bugatti retail locations worldwide, fuses the region’s artistic legacy with the brand’s bold engineering. Guests at the grand opening marveled at the Tourbillon and other iconic Bugatti models, highlighting a seamless connection between past and present.
Both showrooms reinforce Bugatti’s strategy to prioritize Europe as a cornerstone of its global expansion. With these new locations, Bugatti not only invites customers into a world of luxury but also cements its role as a beacon of innovation and timeless craftsmanship.
Shawn Henry