In a fitting tribute to the 100th anniversary of the legendary Bugatti Type 35, Bugatti brought together an extraordinary gathering of owners and enthusiasts for the “Bugatti Grand Prix”—an unparalleled event set on the iconic Las Vegas F1 Grand Prix circuit. Over three days, Bugatti customers were immersed in a celebration of luxury, motorsport, and the spirit of Grand Prix competition, creating memories as timeless as the brand itself.
The celebration began at the Wynn Las Vegas, a venue that perfectly reflected Bugatti’s peerless elegance and grandeur. The arrival of 23 Bugatti masterpieces—including the Veyron, Chiron, and the rare Divo—set the tone for a weekend of unparalleled experiences. A dramatic opening ceremony in the Awakening Theater honored each vehicle with bespoke introductions by Bugatti Managing Director Hendrik Malinowski and COO of Bugatti Americas Sascha Doering, while pyrotechnics added to the electric atmosphere.
At the heart of the experience lay the Formula 1 Las Vegas Grand Prix circuit itself. After donning custom-made Bugatti race suits and helmets, participants received briefings before taking to the iconic 6.2 km track under the city’s dazzling night lights. With landmarks like the Paris Las Vegas Eiffel Tower and the mesmerizing Sphere lining the course, owners had the rare honor of piloting their Bugattis along the same asphalt destined for Formula 1’s greatest competitors.
Roaring through the 1.9 km Las Vegas Boulevard, participants experienced the thrill of speed and precision as they navigated the track’s high-speed straights and technical corners—an homage to the Type 35’s enduring spirit of Grand Prix dominance. The sight and sound of Bugatti masterpieces in motion against the luminous Las Vegas Strip created an unmatched spectacle for both drivers and onlookers alike.
The adventure continued with a scenic drive through Nevada’s Valley of Fire to the tranquil shores of Lake Mead, offering a serene contrast to the adrenaline-fueled track experience. With breathtaking landscapes as their backdrop, guests reveled in the joy of driving their Bugattis through desert roads, culminating in a gourmet lunch back at the Wynn.
The crowning finale came in the form of the Las Vegas Formula 1 Grand Prix, witnessed from the exclusive Wynn Grid Club above the pit lane. Guests enjoyed unmatched hospitality and front-row views of the world’s greatest racing spectacle, reflecting on their own once-in-a-lifetime experience on the same track.
Reflecting on the event, Bugatti COO Sascha Doering remarked, “Bugatti and Grand Prix racing are inextricably linked. Allowing our customers to experience the thrill of driving their Bugattis on such a magnificent circuit in Las Vegas is truly unforgettable. It was an honor to share this journey and create another remarkable chapter in Bugatti’s history.”
The Bugatti Grand Prix was more than an event—it was a celebration of craftsmanship, performance, and the enduring magic of Bugatti. From track to road to the world’s most exhilarating motorsport contest, Bugatti owners experienced the ultimate tribute to the Type 35’s legacy, solidifying Bugatti’s place in the annals of Grand Prix and luxury history.
Elizabeth Puckett