Bugatti has introduced a new era of hypercar customization with the launch of its Tourbillon configuration experience, giving owners the opportunity to transform their $4 million machine into a rolling masterpiece that reflects their own unique vision.
The Tourbillon, Bugatti’s latest hyper sports car, represents not only the brand’s forward leap in performance and design, but also its most advanced personalization offering to date. Buyers are guided through an immersive design journey that begins with a bespoke “Tourbillon Lookbox,” a curated case of high-quality samples and inspiration materials featuring seven unique configurations and more than 40 prints.
“Every Tourbillon owner has the opportunity to create their own work of art for the road,” said Bugatti Managing Director Hendrik Malinowski. “This car is the beginning of a new era—not just in performance but in personalization.”
The process can unfold at Bugatti dealerships worldwide, complete with full material sample kits, or at the marque’s historic headquarters in Molsheim. For ultimate convenience, Bugatti’s design team can even travel to clients globally with a portable configuration kit.
Buyers can choose from 23 new exterior paint colors, meticulously developed in gloss, matte, or metallic finishes. Complementing these are intricately woven carbon fiber treatments, nine brake caliper hues, multiple alloy wheel styles, and a stunning array of leather and Alcantara options. The interior can be personalized with 20 new leather configurations, 10 Alcantara hues, and handcrafted carbon and metal finishes.
An ultra-exclusive “Équipe Pur Sang” package channels Bugatti’s motorsport DNA into a bold new visual statement, while a customizable mechanical instrument cluster—crafted like a haute horlogerie watch—anchors the cabin.
Bugatti’s Sur Mesure team evaluates even the most specific requests, from lipstick-matched leather to custom-stitched signatures. If the vision meets Bugatti’s standards, it’s brought to life.
As Jascha Straub, Bugatti’s Head of Individualization, explained: “We don’t just build cars. We tell stories—one Tourbillon at a time.”
Eve Nowell