The Bugatti Tourbillon, a revolutionary hyper sports car symbolizing the dawn of a new era for the marque, recently dazzled in Shanghai and Hong Kong. After its record-breaking global premiere in Molsheim in June 2024, the Tourbillon has continued to capture the imagination of car enthusiasts worldwide. The latest stops on its journey spotlighted the harmonious blend of heritage and innovation these iconic cities represent.
In Shanghai, the Tourbillon seamlessly integrated into the city’s vibrant duality. Its presence graced The Bund in Puxi, where the cultural richness of historic architecture contrasted against the modern skyscrapers of Pudong. Iconic landmarks like the Oriental Pearl Tower and Shanghai Tower provided a fitting stage for the Tourbillon, highlighting its purposeful and timeless design. At the exclusive Kingsway Apex showroom in Jing’an, privileged guests were treated to private events, offering an intimate experience of the car’s engineering mastery.
Hong Kong provided an equally breathtaking backdrop. The Tourbillon’s debut in the cosmopolitan metropolis was accompanied by the Jacob & Co. Tourbillon timepiece—a tribute to the car’s V16 engine, crafted from a single sapphire block. From the serene Lin Fa Temple to the iconic Murray House overlooking Hong Kong’s south coast, the car’s route celebrated a fusion of cultural heritage and modern artistry. The Tourbillon also found its place in dynamic West Kowloon, an urban haven of historical landmarks and contemporary art.
The Tourbillon’s striking presence at each location reaffirmed its role as a masterpiece of innovation and luxury. “This journey through Shanghai and Hong Kong exemplifies Bugatti’s commitment to blending tradition with modernism,” said Kostas Psarris, Regional Director of Bugatti Middle East & Asia. “The Tourbillon is more than a car—it’s an unparalleled experience, ushering in a thrilling new chapter for the marque.”
This exceptional showcase marks just the beginning for the Tourbillon, as Bugatti continues to set new benchmarks in the world of hyper sports cars.
Shawn Henry