Bugatti has unveiled its largest showroom in the world with a spectacular grand opening in Baku, Azerbaijan. Situated in the heart of Baku’s luxury district, the new Bugatti Baku showroom is a symbol of the marque’s expansion into the region, offering an unparalleled showcase of automotive innovation and heritage.
The event, held in late January 2025, was a celebration of both Bugatti’s past and future. The highlight of the evening was the unveiling of the Bugatti Tourbillon, the brand’s latest hyper sports car, which made its Central Asia debut at the event. The Tourbillon arrived in Baku after captivating audiences in Shanghai and Hong Kong, adding to its growing global presence.
“The Grand Opening of Bugatti Baku is a truly emotional moment for all of us,” said Kostas Psarris, Regional Director of Bugatti Middle East & Asia. “Together with Nazar Holdings, our partner in this venture, we have ushered in a new era for Bugatti in one of the most exciting markets for the brand.”
The event was held at the stunning Heydar Aliyev Center, a masterwork of modern architecture designed by Zaha Hadid Architects. This venue, alongside the new Bugatti showroom, set the stage for a memorable evening, complete with a gala dinner that reflected the brand’s commitment to luxury and exclusivity. In addition to the Tourbillon, the event showcased iconic Bugatti models, including the Chiron, Veyron, and the Baby Bugatti Centenary Edition, honoring the company’s rich heritage.
Ali Nazar, owner of Nazar Holdings, expressed excitement about the new showroom’s role in continuing the brand’s tradition of excellence: “Bugatti Baku represents not only our largest showroom but also a dedication to our vision of luxury and innovation.”
With the new showroom, Bugatti aims to further strengthen its presence in the region, serving customers from Azerbaijan, Turkey, Georgia, and Central Asia. The collaboration with Nazar Holdings is a key step in the brand’s global expansion, bringing Bugatti’s unmatched craftsmanship and vision to new markets.
Shawn Henry