In 2025, Rolls-Royce Motor Cars celebrates the centenary of its most iconic model, the Phantom, a name synonymous with unparalleled luxury and engineering excellence. First launched in 1925, Phantom has stood as the epitome of motoring sophistication for eight generations, transcending trends and evolving alongside its discerning clientele.
The original Phantom, hailed as the successor to the legendary Silver Ghost, redefined automotive standards with its advanced engineering and bespoke craftsmanship. Henry Royce’s philosophy of constant improvement ensured the model’s position as the pinnacle of luxury vehicles. From the introduction of V12 engines in the 1936 Phantom III to modern aluminum spaceframes in Phantom VIII, every iteration has represented the forefront of innovation.
Throughout its history, Phantom has served as a canvas for artistic expression, offering limitless possibilities for customization. The current generation, Phantom VIII, takes this further with “The Gallery,” a unique feature allowing owners to showcase commissioned works of art within the car’s dashboard. Bespoke commissions like the haute couture-inspired Phantom Syntopia and the film-themed Phantom Goldfinger highlight its role as a platform for creativity and individuality.
Beyond its bespoke offerings, Phantom’s legacy is steeped in milestones. It has graced royal processions, chauffeured heads of state, and won acclaim as the “best car in the world.” Each Phantom reflects Rolls-Royce’s commitment to craftsmanship, whether it’s the meticulous hand-assembly at the Goodwood factory or the use of innovative materials and technologies.
For 100 years, the Phantom has been more than just a car—it is a statement of elegance, a sanctuary of comfort, and a testament to Rolls-Royce’s unwavering dedication to excellence. As it enters its second century, Phantom continues to set the standard for luxury motoring, promising an unparalleled experience for generations to come.
Shawn Henry