BYD, the Chinese automotive giant, has introduced a wild supercar concept dubbed the Super 9. This model features no roof and only a hint of a windscreen, paired with dramatic scissor doors, encapsulating the future of luxury sports cars. The Super 9, heralding from BYD’s high-end brand Fang Cheng Bao, is not just a design experiment but is slated for production, a bold step that underscores BYD’s confidence in its innovative capabilities.
BYD’s foray into the supercar market with the Super 9 comes at a time when the company dominates the EV production sphere globally, having produced 20% of all electric vehicles sold worldwide last year. This move is reflective of BYD’s strategic positioning to expand its brand influence beyond utilitarian electric models to the pinnacle of automotive luxury and performance. The Super 9 concept is equipped with advanced features such as carbon fiber seats and a cockpit that resembles that of a fighter jet, emphasizing its blend of luxury and cutting-edge technology.
The design of the Super 9 is set to redefine the sports car experience with its open-top design allowing for an unfiltered engagement with speed and the environment, aimed at delivering a visceral driving experience that is both exhilarating and intimate. This concept not only challenges traditional automotive design but also showcases BYD’s commitment to pioneering within the electric vehicle sector, marking a significant milestone in the company’s expansion into new and diverse markets. With plans for the production version to be named Bao 9, this model will potentially lead a new lineage of luxury performance cars, broadening BYD’s portfolio and its impact on the global automotive industry.
Steven Symes