Ferrari is preparing to launch its first fully electric vehicle this October, marking a historic shift for the iconic automaker known for its thunderous V8 and V12 engines.
The reveal is scheduled for a capital markets day at the company’s headquarters in Maranello, according to a report by Reuters. Though details remain closely guarded, the debut signals Ferrari’s commitment to future mobility and sustainability while maintaining its signature blend of performance and luxury.
Long a symbol of high-octane engineering and motorsport pedigree, Ferrari is entering the EV market later than many of its rivals. But analysts say the move aligns with increasing global emissions regulations and growing demand for electric vehicles, particularly among luxury buyers.
“Ferrari is building on solid foundations,” CEO Benedetto Vigna said, noting that the company’s strong 2024 financial performance—including €6.7 billion in revenue, up nearly 12% from 2023—positions it well for this bold evolution.
Though the electric Ferrari is expected to retain the marque’s high-speed DNA, questions remain about how the brand will replicate its visceral driving experience without the growl of a combustion engine. Still, fans seem optimistic. One user on social media commented simply, “I dig that,” in response to the announcement, while others praised the brand’s effort to adapt.
The EV is expected to offer lower operating costs and zero tailpipe emissions, making it appealing to environmentally conscious drivers who don’t want to sacrifice speed or style. Its exact specs—including battery range and performance figures—have not been disclosed.
Ferrari’s upcoming EV reveal will likely serve as a litmus test for how well storied performance brands can transition to electric power without compromising their identity. Enthusiasts and critics alike will be watching Maranello closely this fall.
Elizabeth Puckett