The Ferrari F80 hasn’t even entered production, yet prices for the ultra-exclusive supercar are already spiking in the secondary market. One German dealer, KB-Lease Invest, has listed a build slot for the upcoming Ferrari halo car at €5.9 million (around $6.4 million), a $2.5 million markup over Ferrari’s original price of €3.6 million. This staggering premium reflects the intense demand for Ferrari’s sixth halo car, which joins the ranks of legends like the 288 GTO, F40, F50, Enzo, and LaFerrari.
Announced with a seven-figure price tag earlier this month, the F80 is set to be Ferrari’s most significant release of the decade, blending cutting-edge hybrid technology with 1,184 horsepower. However, only 799 of these speed machines will be produced, with the majority reserved for Ferrari’s most loyal clientele. Acquiring a Ferrari of this caliber often requires a close relationship with the brand, making it difficult for outsiders to secure a build slot directly from Ferrari.
For collectors who weren’t contacted by Ferrari, the secondary market may be the only option to acquire the F80. Dealers are leveraging the exclusivity of the model, similar to how luxury brands like Hermes and Rolex manage limited access to their highest-tier products. While some might balk at the markup, others see the inflated price as the cost of entry into an elite circle.
As the F80 prepares to hit the streets next year, the asking price on the secondary market underscores the desirability and scarcity of Ferrari’s halo cars. But potential buyers should remember that while they may secure the car, circumventing Ferrari’s direct sales process may hinder any future hopes of establishing a close relationship with the iconic Italian brand.
Elizabeth Puckett
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