Naples Motorsports in Florida has introduced an offer that’s bound to turn heads: buy a 2021 Bugatti Chiron, and receive a 2018 Rolls-Royce Wraith for free. This buy-one-get-one-free deal, typically reserved for less opulent purchases, showcases the dealership’s innovative approach to attracting high-end buyers.
The Bugatti Chiron, listed for $3.85 million, is the crown jewel of the offer. With just over 2,000 miles, its Grenade and Glacier two-tone finish emphasizes the vehicle’s impeccable condition and luxurious aesthetic. The Chiron stands as a testament to Bugatti’s engineering excellence, boasting unparalleled performance and exclusivity.
Complementing the Chiron is the Rolls-Royce Wraith, a masterpiece of British craftsmanship known for its elegance and powerful presence. This particular Wraith features a silver and brown two-tone exterior and has been driven over 17,000 miles. Valued at $239,995 when purchased separately, the Wraith represents a significant added value to the deal.
While the $3.85 million asking price for the Chiron might initially seem steep, even by Bugatti standards, a closer examination suggests the cost of the Rolls-Royce Wraith may have been factored into the Bugatti’s price tag. Adjusting for the value of the Wraith, the effective price of the Chiron aligns more closely with market expectations for such a rare and sought-after vehicle.
This unique promotion is not just about selling two luxurious cars; it’s a clever marketing strategy designed to draw attention and entice potential customers. By pairing two of the most prestigious names in the automotive world, Naples Motorsports offers an unparalleled opportunity for collectors to expand their portfolios with not one, but two extraordinary vehicles.
As this deal gains traction, it highlights the ever-evolving strategies dealerships employ to engage with the ultra-luxury market segment. Whether viewed as a marketing gimmick or a genuine opportunity for value, this offer from Naples Motorsports undoubtedly provides a compelling reason for affluent car enthusiasts to consider adding a Bugatti Chiron and a Rolls-Royce Wraith to their collection.
Steven Symes
[…] Rolls-Royce has introduced the Cullinan Series II, marking the first major refresh of its ultra-luxury SUV since its debut six years ago. The update refines the vehicle’s already impressive features, reinforcing its status as a pinnacle of SUV luxury. […]