Porsche is preparing for a significant design leadership change, bringing in former McLaren design chief Tobias Sühlmann to head its global design operations. The move marks the end of a long chapter for Porsche, where Michael Mauer has overseen design direction for more than 20 years.
Sühlmann departs McLaren’s headquarters in Woking after serving as the brand’s creative leader since 2023. During his time with the British manufacturer, he contributed to projects including the Solus GT, a limited-production track-focused car that emphasized aggressive styling and aerodynamic expression. His departure signals a notable shift for both brands, linking two of the industry’s most design-conscious performance manufacturers.
At Porsche, Sühlmann will replace Mauer, who has shaped the visual identity of the German automaker since 2004. Under Mauer’s leadership, Porsche modernized its most recognizable model lines while maintaining continuity with its historical design language. His influence extended across vehicles such as the Panamera, the updated Cayenne, and the 918 Spyder, which played a major role in redefining expectations for hybrid performance cars.
Porsche leadership has acknowledged Mauer’s role in carefully evolving the company’s design DNA while applying it consistently across new model ranges. The transition is framed internally as a moment to introduce fresh perspectives while preserving the durability and continuity that define Porsche’s visual identity.
Sühlmann arrives with an extensive background in high-end automotive design. Prior to McLaren, his career included work with Bugatti, Aston Martin, and Bentley. At Bentley, he played a significant role in the design of the Batur, a limited-run grand tourer that previewed the brand’s future styling direction. His experience spans ultra-luxury, hypercar, and performance-focused design disciplines.
The appointment raises questions about how Porsche’s design language may evolve under new leadership. While the brand is known for incremental and deliberate styling changes, Sühlmann’s background suggests an ability to blend heritage with more expressive and modern elements.
As Porsche continues expanding its lineup and navigating an era of electrification and performance innovation, the shift in design leadership signals a new phase for one of the automotive world’s most recognizable marques.
