Jaguar is poised to redefine itself with the forthcoming I-Type, an all-electric luxury sedan that could spearhead the brand’s bold new chapter. Trademark filings and testing photos have hinted at the I-Type’s development, marking a significant step in Jaguar’s quest to position itself among top-tier luxury automakers like Bentley and Rolls-Royce.
Uncovered by Car and Driver, a 2023 trademark application for the I-Type suggests the model has been under wraps for years. Likely boasting all-wheel drive and an ultra-premium price point exceeding Jaguar’s current $130,000 ceiling, the I-Type promises to elevate the brand into new luxury territory.
This sleek electric sedan is expected to debut Jaguar’s “fearless future” philosophy, emphasizing originality and creativity—a hallmark of its founder’s ethos. The first glimpse of this reimagined identity will come during Art Miami 2024 (December 3–8), where Jaguar will showcase “Jaguar. Exuberance.,” an artistic installation hinting at the company’s new direction. While details remain scarce, speculation suggests a prototype of the I-Type will be part of the exhibit, offering attendees a sneak peek at the brand’s vision.
Jaguar’s pivot toward electrification aligns with its ambitious plan to become an all-electric brand by 2030. The I-Type is expected to embody the pinnacle of Jaguar’s next-generation offerings, complementing the anticipated electric models within its Land Rover lineup, including Range Rover, Discovery, and Defender.
If successful, the I-Type could cement Jaguar’s place in the ultra-luxury electric segment, directly competing with established giants while staying true to its heritage of innovation. With its unveiling on the horizon, Jaguar enthusiasts and luxury EV fans alike eagerly await a glimpse of what could be the brand’s most transformative model to date.
Elizabeth Puckett