Paris Fashion Week traditionally showcases the latest in fashion, but this year, a surprising entrant turned heads on the city’s famous boulevards—the Jaguar Type 00 Concept, an electric vehicle signifying a bold new chapter for the historic British automaker.
Unveiled in Paris adorned in a vivid French Ultramarine hue, the sleek and futuristic Type 00 effortlessly blended automotive innovation with the high-fashion ambiance of the prestigious event. As fashion houses debuted their fall and winter collections, Jaguar strategically positioned its avant-garde concept as an emblem of luxury, style, and sustainability.
Numerous celebrities were chauffeured in the striking Type 00 to high-profile shows and luxury venues throughout the week, amplifying its visibility. Actress Zoe Saldaña, attired in Saint Laurent, arrived at her event in the futuristic concept car, making headlines as she stepped from beneath its dramatic upward-opening door. Barry Keoghan, star of the acclaimed film “The Banshees of Inisherin,” also turned heads, arriving at the Peninsula Hotel in the sleek electric concept after Valentino’s runway event. Additionally, actor Jamie Dornan drew attention at the historic Hôtel Plaza Athénée, further cementing the vehicle’s star status amid Paris’s fashion elite.
Jaguar’s bold presence at an event primarily known for couture rather than automotive debuts underscores the company’s dramatic brand transformation. The Type 00 represents Jaguar’s “Copy Nothing” initiative, a strategic departure aimed at aligning the brand with art, culture, and high-end luxury rather than traditional automotive marketing.
Jaguar’s Managing Director Rawdon Glover emphasized this decisive pivot, recognizing that the luxury market is shifting, demanding significant innovation rather than incremental adjustments. As Jaguar prepares to launch a luxury electric sedan priced above $100,000, the Type 00’s Parisian spectacle reflects its ambitious vision for the future.