A public dispute has unfolded on Instagram between Koenigsegg and a high-profile supercar collector after a series of posts criticizing the Swedish automaker drew a direct response from company founder Christian von Koenigsegg. The tension centers on delays involving new models and concerns about the reliability of a previously owned Regera, with both sides taking to social media to defend their positions.
The conflict began when the Hamilton Collection, run by collector Steve Hamilton, shared several Instagram stories outlining frustration with the brand. Hamilton pointed to long delays for two of his orders: a Gemera, still awaiting production years after its debut, and a Jesko, which he said had been delayed for more than two years despite being specced in person at the Koenigsegg factory. The posts included images, commentary and even a digitally altered picture of von Koenigsegg, underscoring the collector’s mounting impatience.
Hamilton claimed that other owners had contacted him with their own concerns about the brand and concluded one of his posts with a pointed demand for his Jesko to finally be delivered. Von Koenigsegg responded publicly with a video on his personal account, sharing a screenshot of the edited image and discussing the status of Hamilton’s Jesko. He showed what he said was the completed car awaiting quality checks and finishing touches before shipment, though he did not address the lengthy delay Hamilton described.
The disagreement expanded when Hamilton raised concerns about his 2019 Regera, purchased second-hand without a recent service history. He said the car had spent most of its life in service and had been waiting weeks for availability. The Regera has been featured heavily on the Hamilton Collection’s YouTube channel, including comparisons with a Bugatti Chiron Super Sport.
Von Koenigsegg countered that the company had worked closely with Hamilton despite the car’s lack of documented maintenance, including sending representatives to diagnose problems at no cost. He framed the support as a courtesy, given Hamilton’s outstanding orders for the Jesko and Gemera. Hamilton replied that pushing back publicly was not meant to antagonize the company, but to highlight concerns about accountability.
The exchange has drawn attention from car enthusiasts who view Koenigsegg as one of the most exclusive names in the industry. While disagreements between manufacturers and customers are not new, the visibility of this dispute is notable, given both parties’ willingness to air frustrations on social media. Hamilton has emphasized that he holds no ill will toward Koenigsegg employees but wants the company to address reliability challenges and delivery timelines.
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