Lamborghini continues to roar ahead, setting a new sales record in 2024 by delivering an impressive 10,687 vehicles worldwide. This achievement marks a 6 percent increase over 2023, the first year the Italian supercar maker surpassed the 10,000-unit mark. The milestone underscores Lamborghini’s remarkable turnaround from its financial struggles in the late 20th century to becoming a powerhouse under Audi AG’s stewardship.
The automaker attributed its success to “balanced growth” across its three-model lineup, consisting of the Urus SUV, the Revuelto plug-in hybrid supercar, and the iconic Huracán. While Lamborghini did not release specific sales figures for each model, the Urus likely played a pivotal role in the record-breaking performance. The luxury SUV, which accounted for 60 percent of the brand’s sales in 2023, gained further traction in 2024 with the introduction of the updated hybrid Urus SE.
Global demand was robust across all regions, with Lamborghini reporting growth in every macro-market. The Europe-Middle East-Africa region led the charge, with a 6 percent increase to 4,227 units sold. The Americas followed closely with a 7 percent rise, delivering 3,712 vehicles, while sales in the Asia-Pacific region grew by 3 percent to 2,748 units.
Lamborghini’s momentum shows no signs of slowing. The upcoming 2025 launch of the hybrid-powered Temerario, set to replace the Huracán, promises to energize the lineup further. Meanwhile, the Urus and Revuelto remain sold out through 2026, ensuring steady demand in the years ahead. Adding to the excitement, Lamborghini plans to introduce a fourth model—likely the Lanzador electric grand tourer concept—before the decade’s end.
With innovation driving its product lineup and consistent global demand, Lamborghini’s latest achievement reaffirms its dominance in the luxury automotive market and sets the stage for an even brighter future.
Shawn Henry