Maserati has officially launched Officine Fuoriserie, a new personalization division inside its Modena headquarters, designed to deliver unprecedented levels of vehicle customization — including fully bespoke, one-of-one supercars tailored directly with the brand’s designers and engineers.
The Italian automaker announced the program this week, highlighting its two-tiered approach to personalization. The first tier expands the catalog of options available to customers, allowing them to choose from themed collections such as Collezione Corse, inspired by Maserati’s racing pedigree, and Collezione Futura, which focuses on contemporary design and forward-looking materials.
But for those seeking something truly unique, Maserati will now offer a full bespoke service. Clients can commission one-of-a-kind vehicles built to their exact specifications — from exclusive liveries and color schemes to one-off materials and trim elements, well beyond what’s found on the standard options list.
To showcase the scope of what’s possible, Maserati unveiled the MC20 Cielo “Less is More…?”, a design concept deeply influenced by the Bauhaus movement. The matte Blu Corse convertible features an abstract geometric livery of dots, triangles, and lines, while incorporating heritage colors like Rosso Capannelle and Giallo Avia Pervia, paying homage to Maserati’s racing legacy. Even the interior reflects the car’s visual language, with contrasting trims and bespoke wheels.
More than a design exercise, the program emphasizes relationship-building between the automaker and its customers. Projects can span years, with clients invited to work directly with Maserati’s designers and engineers.
“This is not just personalization — it’s co-creation,” a Maserati spokesperson said. “We’re building art, not just automobiles.”
With Officine Fuoriserie, Maserati joins a growing list of luxury automakers offering bespoke services, but the brand’s emphasis on legacy, artistry, and customer collaboration sets it apart in a competitive market.