Maserati Reveals The New GranCabrio

While there was much talk years ago after the spinning off of Ferrari from Fiat that Maserati would finally receive the royal treatment is has so richly deserved, reality has been less kind to the brand. Fighting for relevance among enthusiasts and collectors, the Italian automaker has revealed its new GranCabrio.

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You might be feeling like you’re stuck in a time loop. After all, the GranCabrio isn’t entirely new, just it’s been absent from the market since 2019. For those who need a review, it’s essentially a convertible version of the GranTurismo, so it’s not exactly revolutionary.

Still, some diehard Maserati enthusiasts are excited for the return of this convertible. Unlike many other drop-tops hailing from Europe in modern times, this one doesn’t make use of a heavy, complicated folding hardtop but instead comes with a fabric roof which can retract in under 14 seconds.

For those hoping to hear the aural brilliance of a tuned Maserati V8, they will be disappointed by the twin-turbo 3.0-liter six-cylinder Nettuno engine. But with 542-horsepower on tap, it should serve up plenty of fun in the sun.

As a true luxury 2+2, the GranCabrio treats occupants to amenities like plush leather upholstery. Maserati is also boasting about its standard neck warmer for the driver and front passenger, something Mercedes has used in convertible models for some time. The same mediocrity seems to be present in the onboard technologies.

Sadly, this is partly why Maserati struggles to gain more appeal in an increasingly competitive marketplace. By simply making vehicles which are good enough, they disappear in the crowd, never fully captivating enough people to sway the overall opinion of the brand. In other words, the reintroduction of the GranCabrio likely won’t change the current trajectory of Maserati as a brand.

Most importantly, Maserati emphasizes the new GranCabrio is “100% made in Italy.” Considering the increasing incidents of badge engineering among large automotive conglomerates like Maserati parent company Stellantis, such statements of clarity have become necessary.

Images via Maserati