Mate Rimac has stepped down as chief executive of Rimac Technology, marking a significant leadership shift within the Croatian automotive technology company he founded. The company announced that Nurdin Pitarević, previously chief operating officer, has assumed the role of CEO as part of a planned transition.
Rimac will remain actively involved with the broader organization as President of the Rimac Group. In that capacity, he will continue supporting the company’s long-term direction while dedicating more of his attention to his role as CEO of Bugatti Rimac, the high-performance automotive venture that unites the historic French brand with Rimac’s electric expertise.
Pitarević’s promotion positions him to guide Rimac Technology through its next phase of development. His leadership will focus on executing the company’s strategic roadmap through 2030. That plan emphasizes continued advancement in electrification technologies, expansion of artificial intelligence-driven and digitalized operations, and the pursuit of sustainable industrial growth. The roadmap also calls for strengthening organizational structures and reinforcing financial stability as the company scales.
The leadership reshuffle extends beyond the chief executive role. Marko Brkljačić has been appointed chief operating officer, stepping up from his previous position as deputy COO at Rimac Technology. Brkljačić brings experience from earlier leadership roles at Tokić Ltd and has held several key strategic positions within Rimac Automobili. His past responsibilities included serving as head of strategic projects and chief of staff, roles that placed him at the center of the company’s operational and long-term planning efforts.
The changes signal a new chapter for Rimac Technology as it continues to expand its footprint in advanced automotive systems, while Rimac himself sharpens his focus on guiding Bugatti Rimac into its next era.
Shawn Henry