Mercedes-AMG is making history with its first independently developed high-performance SUV, an all-electric powerhouse “Born in Affalterbach.” This full-size SUV will be the second model built on Mercedes-AMG’s proprietary AMG.EA electric performance platform, designed specifically to elevate AMG’s legacy in the high-performance SUV market. With development vehicles set to begin test drives this winter, excitement is building around this bold addition to the AMG lineup.
AMG’s commitment to the SUV market dates back over 25 years to the introduction of the ML 55 AMG, one of the first performance SUVs that quickly captured the attention of luxury enthusiasts. Since then, Mercedes-AMG has continuously expanded its SUV offerings, adding six model lines, including the popular GLA, GLB, GLC, GLE, GLS, and EQE SUV. The iconic AMG G 63 remains a symbol of AMG’s dedication to high-performance off-roaders. Now, with the “Born in Affalterbach” SUV, AMG is taking its innovation to new heights, blending high-performance EV capabilities with its signature style and engineering.
For the first time in AMG’s 57-year history, the performance division is designing an SUV architecture entirely in-house. This vehicle is built from the ground up on the AMG.EA platform, an exclusive architecture that emphasizes performance first, with EV elements designed to support the thrilling dynamics AMG customers expect. According to Michael Schiebe, Chairman of Mercedes‑AMG GmbH, the SUV’s philosophy is “AMG First, EV Second,” ensuring that this model maintains the brand’s reputation for powerful performance and emotional appeal.
Joining the ranks of AMG’s in-house creations like the GT, SL, and SLS, this full-size electric SUV aims to redefine the luxury high-performance segment with its robust capabilities and innovative technology. As AMG’s second all-electric vehicle to utilize the AMG.EA platform, this new SUV will cater to the growing demand for high-end, eco-conscious SUVs, offering unparalleled performance wrapped in AMG’s iconic style.
Set to begin road testing in the coming months, the “Born in Affalterbach” SUV is poised to elevate AMG’s reputation for luxury performance as the brand steps confidently into an electric future. Fans can expect a dynamic driving experience that honors AMG’s legacy while embracing the capabilities of the latest EV technology.
Elizabeth Puckett