The world of design mourns the loss of Paolo Pininfarina, the revered chairman of the Pininfarina Group, who passed away in Turin at the age of 65. Paolo, a key figure in a lineage renowned for its monumental contributions to automotive and industrial design, died surrounded by his family, including his wife Ilaria, his mother Giorgia Gianolio, and his five children. The Pininfarina Group confirmed his passing, emphasizing the profound impact Paolo had on the company and the design world at large.
Under his leadership, Pininfarina continued to excel in creating designs that merged aesthetic beauty with groundbreaking innovation. Paolo Pininfarina, born into a dynasty that shaped the automotive landscape, was not only a guardian of his family’s legacy but also a pioneer in his own right. His tenure was marked by a dedication to upholding the company’s rich history while navigating it through the challenges of modernity.
Paolo took the reins as chairman following the tragic death of his brother Andrea in 2008. A graduate of the Polytechnic University of Turin with a degree in mechanical engineering, Paolo’s career spanned beyond the automotive sector, touching on furniture, architectural, nautical, and aeronautical design. His approach was characterized by a thoughtful and reflective demeanor, much like his father Sergio, which he credited for steering the company through the turbulence following the 2008 financial crisis.
The Pininfarina legacy, under Paolo’s stewardship, saw the birth of Automobili Pininfarina, expanding the brand’s portfolio into the electric vehicle market with the Battista electric hypercar, a tribute to his grandfather and the company’s founder. This move was a testament to Paolo’s vision for the future of the automotive industry and his commitment to innovation.
Paolo Pininfarina’s contributions extended far beyond the confines of the company. His influence on the design of over 600 cars, many of which bore the Ferrari badge, cements his place in the annals of automotive history. Yet, his impact was felt in various sectors, demonstrating his versatile genius and dedication to design excellence.
As the design community and his family grieve his loss, Paolo Pininfarina’s legacy endures through the timeless designs and innovations he championed. His life’s work remains a beacon of creativity, inspiring future generations to pursue excellence with the same passion and commitment he exemplified. Our thoughts are with his family, friends, and colleagues during this difficult time.
Steven Symes