In a strategic move to strengthen its footprint in the luxury market, Rolls-Royce has unveiled an opulent new showroom in Abu Dhabi, one of the world’s most renowned luxury capitals. Known for catering to ultra-luxury tastes, the brand’s new showroom is located in the heart of this vibrant city, further cementing the United Arab Emirates’ status as a premier hub for high-end automotive brands.
This latest Rolls-Royce showroom promises an exceptional experience, meticulously designed to capture the essence of the brand’s commitment to craftsmanship and bespoke customization. The facility’s highlight is the Bespoke Commissioning Atelier—a dedicated space where clients can explore a vast array of materials, finishes, and colors to create truly unique and personalized vehicles. The Atelier offers an interactive experience, allowing customers to visualize and design every detail of their vehicle, from custom paint colors to bespoke interior finishes.
Adding to the grandeur of the launch, Rolls-Royce marked the occasion with the regional debut of the Ghost Series II. This new version of Rolls-Royce’s luxury sedan upholds the brand’s esteemed reputation for refinement, equipped with a twin-turbocharged V12 engine and the iconic “Magic Carpet” ride that defines the Rolls-Royce experience. The Ghost Series II combines classic design elements with contemporary luxury, setting a new standard for elegance in the region.
The new showroom’s opening underscores Rolls-Royce’s dedication to delivering unparalleled luxury and personalization in one of the most prestigious markets worldwide. With this state-of-the-art facility, Rolls-Royce not only strengthens its presence in the UAE but also offers local clients an exclusive gateway into the world of ultimate automotive luxury.
Shawn Henry
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