Rolls-Royce has unveiled its latest bespoke creation, and it’s nothing short of botanical brilliance. The one-of-one Phantom Cherry Blossom, based on the Phantom Extended Series II, is a handcrafted tribute to the fleeting beauty of Japan’s cherry blossom season and a celebration of the impermanence of life.
Known internally as “Hanami”—the Japanese term for flower viewing—the vehicle’s interior is the true centerpiece of the project, showcasing a level of artisanal detail that pushes the boundaries of automotive craftsmanship. While the Crystal over Arctic White exterior exudes understated elegance, the cabin tells a different story.
The headliner alone took over six months to complete, with more than 250,000 individual embroidery stitches forming a delicate array of cherry blossom petals cascading across the ceiling. Each petal was hand-applied by master artisans at Rolls-Royce’s Goodwood facility. The design continues across the rear doors and rear picnic tables, where subtle embroidery and marquetry mirror the natural forms of the cherry tree in bloom.
Rolls-Royce says this build marks the first time the company has incorporated this level of floral embroidery throughout a Phantom’s cabin, showcasing not only technical prowess but also cultural storytelling.
“The Cherry Blossom Phantom is a celebration of nature and craftsmanship,” said Jonathan Simms, Head of Bespoke Design. “Hanami is a moment of reflection, and we wanted the interior to feel like a serene space where time stands still.”
The Phantom Cherry Blossom was commissioned by a private collector with a passion for Japanese art and culture. While Rolls-Royce did not disclose the cost, such bespoke projects often exceed $1 million depending on complexity and materials.
As cherry blossom season nears its peak in Japan, the Phantom Cherry Blossom offers a rolling tribute to spring—one that will never fade.