In 2025, Rolls-Royce Motor Cars is set to launch its second fully electric vehicle, following the debut of the Spectre in 2022. CEO Chris Brownridge recently confirmed the development, highlighting the brand’s commitment to electrification and its goal to phase out internal combustion engines by 2030.
The Spectre, Rolls-Royce’s first all-electric model, has received overwhelmingly positive feedback from clients. Brownridge emphasized that the vehicle delivers the quintessential Rolls-Royce experience, characterized by a silent drive, effortless “waftability,” and unparalleled ease of driving. “What we’ve learned is that electrification perfectly complements the Rolls-Royce ethos,” said Brownridge.
The upcoming EV aims to build on this success, though details about the new model remain under wraps. Whether it will be a sedan, SUV, or another groundbreaking design, it is clear Rolls-Royce intends to maintain its position as a leader in luxury automotive innovation.
While many automakers are transitioning through hybrid powertrains, Rolls-Royce is bypassing this phase entirely. Brownridge reaffirmed the brand’s dedication to fully electric vehicles, citing a long-term vision aligned with sustainability and luxury. Despite a global slowdown in EV demand, Rolls-Royce remains steadfast in its strategy, focusing on delivering exceptional, fully electric vehicles that redefine the luxury driving experience.
As the world inches closer to an electric future, Rolls-Royce’s commitment to electrification underscores its ability to adapt without compromising its legacy of craftsmanship and innovation. With the introduction of its second EV in 2025, the brand is poised to set new benchmarks in the luxury electric segment, paving the way for an all-electric portfolio by 2030.
Rolls-Royce’s latest announcement promises not just a car, but a statement of elegance, innovation, and forward-thinking—a hallmark of the brand’s storied legacy.