Porsche is making a bold move to attract EV drivers to its all-electric Taycan by offering up to $4,500 in credit to those willing to switch from competitor brands. This incentive is part of an expansion of the company’s “Welcome to Porsche Conquest Lease Program,” aimed at drivers who are currently financing or leasing an electric vehicle from another manufacturer, including Tesla.
The offer, reported by Electrek, allows drivers to receive up to three $1,500 payment credits towards a new Taycan, depending on the remaining duration of their existing vehicle payment contract. Specifically, drivers can get $1,500 if they have 31 to 60 days left, $3,000 for 61 to 90 days, and the maximum $4,500 for 91 to 180 days remaining on their current lease or finance agreement.
This initiative comes at a time when Porsche is pushing to showcase the Taycan as a top contender in the EV market. The 2025 Porsche Taycan, which is included in this offer along with the 2024 model, has been praised for its sporty design and impressive performance. Unveiled this past February, the latest Taycan model maintains the brand’s reputation for handling and speed, despite its electric powertrain.
The base 2025 Taycan features a single rear-mounted motor producing up to 402 horsepower, capable of accelerating from 0 to 60 mph in just 4.5 seconds, with a top speed of 143 mph. Higher-end models come with dual motors, one on the front axle and one on the rear, offering even more power. The range-topping Taycan Turbo GT boasts a powertrain that delivers an astounding 1,019 horsepower, can sprint from 0 to 60 mph in 2.1 seconds, and reaches a top speed of 190 mph.
Pricing for the 2025 Taycan starts at $99,400 for the base model and goes up to $230,000 for the Turbo GT. Despite a dip in Taycan sales during the first quarter of 2024, this new incentive program is expected to attract new buyers and boost sales.
By offering significant financial incentives, Porsche is putting its money where its mouth is, confident that the Taycan can win over drivers from rival brands. This move underscores the German automaker’s commitment to expanding its footprint in the electric vehicle market and reinforces its belief in the Taycan as a leading EV option.
Elizabeth Puckett