Partner With Us
Advertising & Partnerships
Reach Collectors Who Live for the Pursuit
Modern Car Collector connects your brand with a discerning audience of classic car enthusiasts, auction watchers, investors, and high-end automotive buyers. Every sponsorship runs across our three automotive titles and gets national syndication.
Get In Touch
Start a Conversation
Interested in partnering with us? Email us at Partners@moderncarcollector.com with your name, company or brand, estimated budget, and what you’re interested in (sponsored package, display advertising, full editorial partnership, product review, or a media kit request). Tell us a bit about your brand and goals, and we’ll respond within 1 business day with a tailored media kit and pricing.
The Network
One Booking. Three Titles. National Syndication.
Syndication is our business model: about 96% of our readership comes through national syndication, not our own homepages. Every Modern Car Collector sponsorship also runs on The Auto Wire and Backfire News at no added cost, giving you more than 10 times the audience for the same booking.
| Title | Who reads it | Syndicated views (90 days) | Unique readers (90 days) | Additional syndication views (30 days) | Page views / month |
|---|---|---|---|---|---|
| Modern Car Collector | Collectors, auction watchers, high-end buyers | 607K (+84%) | 343K | 90K | ~308K |
| The Auto Wire | Automotive news, policy and car buyers | 3.7M | 1.9M | 459K | ~1.75M |
| Backfire News | Enthusiasts: muscle, trucks, custom builds, racing | 2.5M | 1.5M | 372K | ~1.26M |
| What you get | All three titles, one price | 6.8M | 3.2M | 922K | ~3.3M |
Page views per month = syndicated 90-day views ÷ 3 + additional syndication views (last 30 days) + each site’s Google Analytics views. Sources: syndication partner dashboards (October 2026); Google Analytics for each site.
Our Audience
Serious Collectors, Not Just Browsers
Modern Car Collector readers are actively involved in the collector car market – buying, selling, insuring, restoring, and investing.
Classic & Collector Car Owners
Active buyers and owners of classic, vintage, and modern collector vehicles across all eras and genres.
Auction Enthusiasts
Regular bidders and watchers at Barrett-Jackson, Mecum, Bring a Trailer, and major collector car auctions worldwide.
Restoration Specialists
Hands-on restorers who invest in parts, tools, paint, upholstery, and specialist services for their projects.
Automotive Investors
Buyers who treat collector cars as an asset class, tracking valuations, market trends, and auction results closely.
Insurance & Finance Buyers
Owners actively seeking specialty insurance, agreed-value coverage, and financing solutions for their collections.
High Purchase Intent
72% report making a collector car-related purchase within the last 90 days. A high-value, ready-to-buy audience.
Modern Car Collector put our brand directly in front of serious buyers. The sponsored feature generated more qualified leads in two weeks than six months of traditional advertising.– Collector Car Brand Partner
Ideal For
Brands Like These
We partner with brands across the collector car ecosystem – from restoration suppliers to auction houses, insurers, and luxury accessory makers.