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Modern Car Collector reaches classic and collector car buyers, owners and fans.

3M+monthly pageviews across Yahoo and MSN
~1Munique readers on Yahoo in 28 days
18K+MSN followers
1,300+daily newsletter subscribers

We are a network of four automotive publications, syndicated on Yahoo and MSN with readers around the world. Figures are combined across the network and rounded, as of September 2026.

Download the media kit (PDF)

Who reads us

The Auto Wire
Drivers making ownership decisions: recalls, repairs, renewals and replacements.
Backfire News
Truck, off-road, custom build and motorcycle enthusiasts.
Modern Car Collector
Classic and collector car buyers, owners and fans.
Backfire Racing
Car, motorcycle and powerboat racing fans across every major series.

Ways to partner

  • Sponsored articles and features
  • Sponsor slot in our daily automotive roundup newsletter
  • Event, exhibit and venue promotion
  • Product spotlights and buyer’s guides
  • Multi-site packages across the network

Our standards

Sponsorship never buys coverage. All sponsored work is clearly labeled, and every claim must be sourced. We decline misleading campaigns.

Start a conversation

Tell us about your brand, goals, audience and timing, or email admin@theautowire.com. Rates on request.

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