1970 Dodge Challenger in Rare Plum Crazy Finish Heads to Annual Big Boy Toy Auction

A 1970 Dodge Challenger coupe is set to cross the auction block as part of a scheduled classic and collector car event on May 1, drawing attention for its originality and distinctive factory color.

The vehicle, identified by VIN JS23N0BI82645, is listed for Day 1, Session 2 of the Friday auction lineup. It has arrived on site ahead of the sale and is currently open for bidding, starting at $5 with incremental increases set at the same amount.

Powered by a 383 cubic inch V8 engine paired with a 727 TorqueFlite automatic transmission, the Challenger reflects the performance characteristics that defined the era. The car is also equipped with power steering, adding to its drivability.

One of the standout features is its Plum Crazy purple exterior, a high-impact factory color that remains closely associated with Dodge’s muscle car legacy. The Challenger is noted as an original Plum Crazy car, further supported by the presence of a matching fender tag and its original broadcast sheet, both of which are key indicators for collectors seeking authenticity.

Additional exterior details include a vinyl top and a luggage rack, elements that enhance both its visual appeal and period-correct configuration. Inside, the Challenger features bucket seats and a center console, consistent with the styling and comfort options available during its production year.

The odometer reads 73,143 miles, though actual mileage cannot be independently verified. Even so, the car’s documentation and retained original components may increase its desirability among enthusiasts and collectors.

With no bids recorded yet, the Challenger enters the auction as an accessible opportunity for buyers, while its combination of factory specifications, documentation, and iconic styling positions it as a notable offering within the event.

The Annual Big Boy Toy Auction is hosted by The Auto Dealers Exchange on May 1st at 12n and May 2nd at 10am. The auction takes place live and online. With hundreds of lots of collector cars and memorabilia for sale, this is an auction you cannot miss! For more details vist our website.

By Eve Nowell

Eve is a junior writer who’s learning the ropes of automotive journalism. Raised in a racing legacy family, she’s grown up around engines, stories, and trackside traditions, and now she’s beginning to share her own voice with readers.

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