The first production chassis of Ferrari’s Luce program is heading to auction in Monterey, California, and the Italian automaker will not keep a cent of the sale.
The 2026 car, designated Chassis 0 and fitted with a plaque marking that status, is being offered without reserve at a value estimated in excess of $1.1 million. All proceeds go to The Ferrari Foundation, a recognized 501(c)(3) public charity, to support future educational programs.
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What separates this example from anything that follows it is a configuration built through the Ferrari Tailor Made program, the arm of the company that lets buyers work directly with the Ferrari Design Studio on one-off specifications. The concept behind this build is light, explored almost entirely through variations of white.
The exterior wears a Madreperla Semi-Gloss finish created specifically for the car. The paint relies on a dedicated Tailor Made pigment that throws iridescent reflections shifting from green to violet depending on how light strikes the body. The semi-gloss treatment sits between full gloss and matte, a balance intended to keep the pearlescent depth intact while emphasizing the sculpting of the panels. The application process is complex enough that no two examples would come out with identical chromatic character.
Inside, the theme continues with Le Mans metallic leather in Perla, an exclusive material developed for Tailor Made and sourced from selected Swiss hides. The leather is unusually soft and reflective, scattering light through the cabin. Secondary interior elements are finished in Grigio Corvara rather than the customary black, a first for Ferrari and a choice meant to preserve the car’s luminous consistency. Bespoke touches extend to dedicated wheels, custom brake calipers and a Ferrari logo mounted against an optical white background made only for this car.
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The chassis number is ZFF21BUA8T0338000. Bidding is open worldwide, though the car was built to United States specifications, and any buyer outside the country assumes full responsibility for export, import and federalization. A winning bidder who is a U.S. resident must take delivery through an authorized Ferrari dealership so titling and documentation can be completed first.
Images Via: RM Sothebys
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