Ferrari Daytona SP3 Value Jumped 168% in Ten Months. Is $17.8 Million a New Level or a High-Water Mark? - featured image
Photo: Calreyn88 via Wikimedia Commons (CC0)

Ferrari Daytona SP3 value at public auction went from about $6.65 million to $17.825 million in ten months. That’s a standard car, not the charity one-off. Ferrari’s 829-hp, naturally aspirated V12 Icona car is now the clearest example of how fast prices for modern Ferrari halo cars can reset, and of how much one sale can do to a model’s value.

Sale prices, dates, mileages and estimates below come from auction records and contemporaneous reporting. The reasons behind the move, and whether it holds, are our reading of that evidence, so weigh them as analysis.

Ferrari Daytona SP3 Value: The Move in One Table

SaleCarEstimateResult
RM Sotheby’s Monterey, Aug. 20252025 Daytona SP3 “Tailor Made” (one-off “599+1” charity car)Not published$26,000,000 (charity, all proceeds to The Ferrari Foundation)
RM Sotheby’s Zurich, Oct. 11, 20252024 Daytona SP3, Rosso Deborah, 2,933 km, one ownerCHF 3.7M–4.2MCHF 5,348,750 (about $6.65M)
RM Sotheby’s Monterey, Aug. 14, 20262023 Daytona SP3, Giallo Triplo Strato, 227 miles, two owners$10M–12M$17,825,000 ($16.2M hammer)
RM Sotheby’s London, Oct. 31, 2026 (upcoming)2022 Daytona SP3, ex-factory development and press car, about 2,948 milesReported at $10M–13MTo be determined
Results include buyer’s premium. The dollar figure for Zurich is converted from Swiss francs at the rate reported at the time of sale.

The Facts Behind the Ferrari Daytona SP3 Value Move

What the Car Is

Ferrari revealed the Daytona SP3 in November 2021 as the third model in its Icona series, after the Monza SP1 and SP2. Specifically, it uses a 6.5-liter naturally aspirated V12 rated at 829 hp, with no hybrid assistance, and it is styled after the 330 P4 prototypes that ran at Daytona in 1967. In addition, production was capped at 599 cars, sold by invitation to existing Ferrari clients, at a reported price of about $2.25 million each. Ferrari also built a 600th car, the one-off “Tailor Made” example, for charity.

Red Ferrari Daytona SP3 front three-quarter view on a display stand
Photo: Prova MO via Wikimedia Commons, CC BY-SA 4.0

The Zurich Benchmark

On Oct. 11, 2025, RM Sotheby’s sold a 2024 Daytona SP3 from its Tailored for Speed Collection in Zurich. The Swiss-market car was finished in Rosso Deborah with a Blu Elettrico Alcantara interior, had one owner and showed 2,933 km. It carried a CHF 3.7 million to CHF 4.2 million estimate and sold for CHF 5,348,750 including premium, or about $6.65 million at the time. Even then, that was already well above its estimate and roughly three times the car’s reported original price.

The Monterey Result

On Aug. 14, 2026, during a Monterey Car Week that set records at the top end, RM Sotheby’s offered Lot 223, a 2023 Daytona SP3 in Giallo Triplo Strato with Nero stripes, an Italian-flag motif, a carbon-fiber roof and lower bodywork, and 227 miles. According to RM’s listing, the car left the factory in July 2023, was delivered to its first owner in Florida in January 2024 and was sold to the consignor in October 2025 with about 220 miles. Then, against a $10 million to $12 million estimate, it hammered at $16.2 million and sold for $17,825,000 with premium.

The arithmetic:

  • About 168% above the Zurich result ten months earlier, or 2.7 times the price.
  • About 49% above the high estimate, and the hammer price alone was 35% above it.
  • Roughly eight times the reported original price.
  • A public-auction record for a non-charity Daytona SP3, beating the previous benchmark of roughly $7 million.

Same-Week Comparables

The SP3 is easiest to read against the other Ferrari halo cars sold that same week in Monterey. All figures include premium:

  • 1996 Ferrari F50, Mecum: $14.575 million, a public-auction record for the model. We looked at what that sale proves in our F50 price analysis.
  • 1995 Ferrari F50, RM Sotheby’s: $12.105 million.
  • 2003 Ferrari Enzo: $12.1 million at Mecum (589 miles), $10.675 million at Broad Arrow and $9.41 million at RM Sotheby’s.
  • 1985 Ferrari 288 GTO, RM Sotheby’s: $11.555 million.
  • 2015 LaFerrari, RM Sotheby’s: $8.695 million.
  • 1991 Ferrari F40, RM Sotheby’s: $8.365 million, a record for a standard F40.

That means a three-year-old car, one of 599, sold for about $3.25 million more than the best F50 of the week and $5.7 million more than the best Enzo. Similarly, its closest Icona sibling has moved in the same direction. See our look at how the Ferrari Monza SP2’s value nearly doubled in three months.

The Wider Market

CLASSIC.COM’s August 2026 report puts total auction sales for the month at $1.01 billion, up 51% from a year earlier, while the number of cars sold fell 1.2%. Moreover, cars above $1 million took almost six of every ten dollars spent. In other words, the money was concentrated at the top. However, Magneto’s Monterey coverage noted plenty of softness below that tier, including unsold muscle cars and early Porsche 356s, and a 1964 Ferrari 250 GT Lusso that sold for less than it brought in 2020.

Ferrari Daytona SP3 rear three-quarter view showing the louvered tail and V12 engine cover
Photo: Prova MO via Wikimedia Commons, CC BY-SA 4.0

Interpretation: Why Ferrari Daytona SP3 Value Jumped

Everything in this section is analysis, not established fact.

Scarcity and Lineage

1. The last naturally aspirated mid-engine V12. The SP3 is likely to be the last mid-engine Ferrari V12 without hybrid assistance. Buyers paying above Enzo and F50 money appear to be treating it as the end of a lineage, not as a recent supercar. As a result, that framing also explains why it outsold cars that are decades older.

2. Restricted access at launch. Every SP3 went to invited clients, many of them existing Monza owners. Consequently, collectors who were not offered a car have only one way in, which is the secondary market. Very few of the 599 cars are ever offered, so a small number of determined bidders can move the price a long way.

Anchoring, Specification and the Room

3. The charity sale as an anchor. The $26 million “599+1” sale was a charity lot, and it is not a market value. Even so, it still put a large SP3 number in front of every serious buyer. Against that figure, a $17.8 million standard car could look like a reasonable price rather than an extreme one. This is speculative, but anchoring of this kind is common in auction rooms.

4. Specification, mileage and the room. The Monterey car had the right specification (Giallo Triplo Strato, stripes, extensive carbon), 227 miles and a simple two-owner history. Besides, it was also offered in the strongest week of the year, to the deepest pool of top-end bidders. By comparison, the Zurich car had a different color, about 1,800 miles and a European sale. Some of the 168% gap is therefore the difference between two cars and two rooms, not only time.

5. Fewer cars, higher prices. The money is chasing the best cars, not lifting everything. The SP3 is the best-case example.

Red 1967 Ferrari 330 P4 sports prototype, the design inspiration for the Daytona SP3
Photo: LarryStevens via Wikimedia Commons (CC0)

Is the Ferrari Daytona SP3 Value Jump Durable or Temporary?

Our assessment, offered as opinion.

We think the move is partly durable. The price level has reset, but the $17.8 million figure is more likely a high-water mark than a new floor.

Arguments for durability: Two independent public sales, in different countries and ten months apart, both beat their estimates by wide margins. Meanwhile, supply is fixed at 599 cars, and very few come to market. Likewise, same-week results for the F50, Enzo, 288 GTO and F40 suggest broad demand for Ferrari halo cars, not a single bidding war. RM’s own estimate of $10 million to $12 million was already well above the Zurich result, which suggests the auction house saw a higher level before the hammer fell.

Arguments for caution: The headline number is one sale, and it may reflect two determined bidders on one night. Also, the SP3 has no long price history, so there is no trough-to-peak cycle to compare against. Furthermore, the Monterey car was close to new and ideally specified, so it may not represent typical cars. The market below this top tier was visibly soft in the same week, which means a wider downturn could reach the top later. As we noted with the 997.2 GT3’s 64% quarterly jump and the Jeep CJ-7’s 22% drop, a sharp move in a thinly traded model often reverses partly once more cars sell.

What Will Test Ferrari Daytona SP3 Value Next

  • RM Sotheby’s London, Oct. 31, 2026. A 2022 Daytona SP3 that served as a factory development and press car, with about 2,948 miles, reportedly carries a $10 million to $13 million estimate. A result in that range would support a reset in the low teens. On the other hand, a result well below it would suggest Monterey was an outlier. A result above it would mean the market is pricing the SP3 above the Enzo as a rule, not as an exception.
  • Private sales and dealer listings. After all, many SP3 deals happen privately. Asking prices in the months after Monterey will show whether owners now treat $15 million or more as normal.
  • Higher-mileage and less desirable specifications. The first SP3 with ordinary mileage and a conservative color to sell publicly will be the better test of where the typical car sits.
  • The Icona group as a whole. If Monza SP1 and SP2 values keep rising with the SP3, the move is about the series. If the SP3 pulls away alone, it is about the V12.

The Takeaway on Ferrari Daytona SP3 Value

The facts on Ferrari Daytona SP3 value: a standard car sold for about $6.65 million in October 2025 and $17.825 million in August 2026, and the second sale beat every Enzo, F50 and LaFerrari sold that week. The why is murkier: scarcity, the last naturally aspirated mid-engine V12, the $26 million charity anchor, an ideal car in a strong room. The London sale on Oct. 31 is the first real test of whether this is a new level or a single strong result. For more context from the same week, read our latest collector car market brief.

The London car carries a $10–13 million estimate. Where does it land?

Sources

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