The Ford Bronco has never been a blue-chip collector car in the way a Ferrari or a 1960s Corvette is. That’s what makes its auction record so interesting. The ten most expensive Broncos ever sold include a Baja-winning race legend, a run of six-figure factory race trucks, and the kind of charity sales a nameplate gets when it returns from the dead and Scottsdale has a stage ready.
Prices include buyer’s premium where applicable and reflect public auction results through early October 2026. Five of the ten were charity sales, where some or all of the proceeds went to a cause; we’ve flagged each one. Private and dealer sales aren’t included.
10. 1977 Ford Bronco “Root Beer” Restomod — $220,000
- Sold: $220,000
- Auction: Barrett-Jackson, Scottsdale, January 2020
Finished in a Harley-Davidson-inspired Root Beer Brown, this custom first-gen was one of the early proofs that restomod Broncos could command supercar money. At the time, it came within about $71,000 of the record for a restomod Bronco. Read more about the sale.
9. 2024 Ford Bronco DR — $225,500
- Sold: $225,500
- Auction: Barrett-Jackson, Scottsdale, January 2025
- Serial: FP-MM-BDR-043
Ford Performance built just 50 Bronco DRs, purpose-built desert race trucks that trace their lineage to the Bronco R prototype that ran the Baja 1000. They aren’t street legal, but that hasn’t slowed demand on the auction circuit. View the sale record.
8. 2023 Ford Bronco DR — $240,800
- Sold: $240,800
- Auction: Broad Arrow, Monterey, August 2026
- Mileage: 19 miles
The most recent entry on the list, this barely used DR sold during Monterey Car Week, a long way from Bronco-meet territory for a 50-unit race truck. See recent Bronco DR sales.
7. 1966 ICON BR Old School — $291,000
- Sold: $291,000
- Auction: Autotype online charity auction, March 2019
- Beneficiary: Ten percent of proceeds went to the Autotype Scholarship Fund for design students
ICON’s BR Old School looks like a 1966 Bronco but is re-engineered from the ground up, with Coyote V8 power and modern chassis hardware. This example was the most expensive restomod Bronco ever sold when it crossed the block. Read more about the auction.
6. 2022 Ford Bronco Raptor VIN 001 — $350,000
- Sold: $350,000 (charity sale)
- Auction: Barrett-Jackson, Palm Beach, April 2022
- Beneficiary: National Forest Foundation and Outward Bound
The first Bronco Raptor off the line paired a 400-hp twin-turbo V6 with long-travel suspension built for high-speed desert running. It sold the same weekend as the first Corvette Z06 convertible, with the two cars raising $1.35 million combined. Read more about the sale.
5. 2023 Ford Bronco DR — $440,000
- Sold: $440,000
- Auction: Barrett-Jackson, Scottsdale, January 2024
This is the highest price ever paid for a Bronco DR, and the most expensive Bronco sold outside of Big Oly and the charity cars. The $400,000 hammer price easily topped the $365,000 high bid that a DR failed to reach its reserve with on Bring a Trailer around the same time. Read more about the sale.
4. 2021 Ford Bronco “Pope Francis Center” First Edition — $500,000
- Sold: $500,000 (charity sale)
- Auction: Barrett-Jackson, Scottsdale, January 2022
- Beneficiary: Pope Francis Center, Detroit
This four-door First Edition wore Wimbledon White paint with red trim, white steel wheels, and Pope Francis Center badging. All proceeds went to the Detroit nonprofit’s work with people experiencing homelessness. Read more about the sale.
3. 1974 Ford Bronco by Gateway Bronco — $650,000
- Sold: $650,000 (charity sale)
- Auction: Barrett-Jackson, Scottsdale, January 2020
- Beneficiary: Ryan Blaney Family Foundation, for Alzheimer’s research
Gateway Bronco built this first-gen for NASCAR driver Ryan Blaney’s foundation in honor of his grandfather Lou, who died of Alzheimer’s in 2009. It packs a 700-hp supercharged 5.0-liter V8 and a six-speed automatic, and its reclaimed barn-wood trim is branded with the name of the family business, Blaney and Sons Lumber. Read NASCAR’s report.
2. 2021 Ford Bronco First Edition VIN 001 — $1,075,000
- Sold: $1,075,000 (charity sale)
- Auction: Barrett-Jackson, Scottsdale, 2021
- Beneficiary: National Forest Foundation and Outward Bound, via Ford’s Bronco Wild Fund
The first sixth-generation Bronco is a fully loaded two-door First Edition in Lightning Blue with Navy Pier leather, powered by the 2.7-liter EcoBoost V6. Every dollar went to outdoor and conservation causes. It remains the only modern Bronco to break seven figures. Read more about the sale.
1. 1969 Ford Bronco “Big Oly” — $1,870,000
- Sold: $1,870,000
- Auction: Mecum, Monterey, August 2021
No Bronco comes close to Big Oly. Built by Bill Stroppe’s team for racing legend Parnelli Jones and named for sponsor Olympia Beer, this tube-frame, fiberglass-bodied Bronco won the Baja 1000 in 1971 and 1972 and became the most famous off-road race truck ever built. Its sale set a record for any truck or SUV at auction. Read Hagerty’s report.
Just Missed the Cut
A Velocity Restorations–built 1976 Bronco, originally a SEMA show truck with a 700-hp supercharged Coyote V8, sold for $195,250 in Barrett-Jackson’s July 2020 online auction. Joe Burrow’s custom 2022 Bronco brought $90,000 for his foundation at Barrett-Jackson’s first Columbus sale in June 2026.
What the List Tells Collectors
Original, unrestored first-gen Broncos are strong buys, but they don’t top auction charts. The money at the high end goes to three things: race history (Big Oly and the DRs), builder pedigree (ICON, Gateway, Velocity), and a good cause. If you’re shopping, the DR is the one to watch. With only 50 built and prices climbing from the low $200,000s to $440,000, it’s the closest thing the modern Bronco has to a blue chip.
Is a 50-unit, not-street-legal desert racer really the Bronco’s blue chip, or just the one that got scarce first?
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Eve Nowell