The Vegas Daytona SP3 Beat Monterey by 4%. Its Mileage Was 64% Lower.

The Ferrari Daytona SP3 that Broad Arrow sold at Wynn Las Vegas on Oct. 31 brought $18,540,000 with premium, a world record for a non-charity example. It had covered 81 miles. The car that held the record until then, sold by RM Sotheby’s at Monterey in August for $17,825,000, had covered 227. Cut the mileage by nearly two-thirds, put the original owner back in the catalog, and the price rose 4 percent.

That ratio is the real result. The headline invites a conclusion about mileage, and the numbers refuse it. Collectors are not paying for the miles an SP3 has not done. They are paying for who ordered it, how it was specified, and whether its history is clean enough to survive scrutiny at the top of the market.

What the Las Vegas car actually is

Broad Arrow offered Lot 186 from its original owner, whom the house describes as a private collection curator. The car is finished in Tailor Made Verde Francesca over a two-tone Nero Alcantara interior, one of 600 SP3s built: the 599-car series plus the one-off charity car. According to Broad Arrow, it sold after a lengthy contest between the room and the telephones, above its high estimate.

Tailor Made matters here because it is Ferrari’s bespoke program, and a color-and-trim commission on a limited-series car is a decision the first owner made once. It cannot be repeated by anyone who buys the car later. A Verde Francesca SP3 is not interchangeable with a Giallo Triplo Strato one, and a bidder who wants that specific car has only one place to find it.

Three SP3 results, three different questions

Set the recent public results side by side and the SP3 market begins to look less like a single price and more like a ladder. We examined the Monterey sale when it happened: a 2023 car in Giallo Triplo Strato, 227 miles, two owners, estimated at $10 million to $12 million and sold at $17.825 million. Las Vegas has now moved the benchmark by $715,000.

Then there is London. RM’s sale there produced a record £36.55 million total, and its Daytona SP3, a left-hand-drive 2022 car with a Vettura di Sviluppo plaque and a history as a factory press car, sold for £8,161,250, inside its estimate and in a different price tier altogether. Documented, one private owner, and driven hard by journalists: provenance supported the price, but it did not lift the car out of its category.

Read together, the three results make a point that is easy to miss: the market is discounting use in steps, not by the mile. A delivery-mile, first-owner, bespoke car sits at the top. A barely driven two-owner car sits just beneath it. A used press car, however well documented, sits somewhere else. The gap between 81 and 227 miles is worth a few percent. The gap between never used and used is worth far more.

How much of this is the car, and how much is the room

Caution is warranted before turning one sale into a law. The cars differ in color, specification and ownership. The venues differ, and so do the houses’ buyer’s premium schedules, enough that a 4 percent gap sits close to the noise. Broad Arrow also ran an unusually hot room: registered bidders were up 63 percent on 2025, and 35 percent were bidding with the house for the first time. Fresh buyers with fresh capital will chase the car they want, and the SP3 was the one that was always going to draw them.

It was not a deep sale at the top so much as a concentrated one. The SP3 and the $18.705 million F50 together accounted for $37.245 million of the $92.8 million total, about 40 percent. Add the LaFerrari at $8.805 million and the Enzo at $6.55 million and four Ferraris made $52.6 million, nearly 57 percent of the sale. Only 64 of 84 lots sold. That is consistent with what we described in the modern exotic market’s sorting, not rising together: the room paid extravagantly for the cars it considered finished articles and was selective about the rest.

What serious buyers should take from it

For anyone holding or pursuing an SP3, the practical lesson is that the first owner’s decisions are now part of the asset. Specification, commissioning history and the documentation that proves both deserve as much attention as the odometer, and arguably more once a car is past delivery mileage. An SP3 with a few hundred miles and a strong file is not obviously a lesser car than one with 81. The market has not yet shown that it believes otherwise.

The ceiling question is open. The $26 million paid for the charity SP3 at Monterey in 2025 reflected a one-off car and a cause, and the commercial record now stands at $18.54 million, roughly 71 percent of it. Ferrari built the Daytona SP3 as a tribute to its 1-2-3 finish at the 1967 24 Hours of Daytona, and its 6.5-liter naturally aspirated V12 makes 829 horsepower. Whether that is enough to carry prices much past this level depends less on the car than on how many buyers have already acquired the one they wanted. We traced the longer arc in our look at the SP3’s price movement.

Collectors rarely pay a premium for the last 146 miles. They pay for the car that was ordered, specified and kept exactly the way its owner meant it to be. Results for the sale are published by Broad Arrow Auctions.