On paper, the headline out of Silverstone was simple: a low-mileage Jaguar XJ220 from Anthony Hamilton’s personal collection sold for £506,250 at The Iconic Sale at the BRDC Classic, a new UK live-auction record for the model. But the more interesting number from that Saturday isn’t the half-million-pound Jaguar. It’s eight — the number of live-auction records set across a single 164-lot sale, spanning everything from a Group B-era rally car to a modern Japanese homologation special. That spread, not any one result, is the real story.
Iconic Auctioneers staged the two-day sale on 24 and 25 July as part of the BRDC Classic at Silverstone Circuit, offering 164 lots split between competition cars and road-going collectors’ cars. More than 700 bidders registered, with interest arriving from as far as Australia, the United States and Japan. The combined total reached £8.2 million. Eight lots didn’t merely sell well; they reset live-auction benchmarks outright — four UK records and four world records — across a strikingly wide range of marques, eras and price points.
The marquee result came from a 1994 Jaguar XJ220, one of only 69 examples built to UK, right-hand-drive specification. Jaguar built 275 XJ220s in total between 1992 and 1994 at its purpose-built Bloxham facility, a run that fell well short of the deposits taken when the car debuted as a four-wheel-drive, V12 concept at the 1988 British Motor Show. By production, Tom Walkinshaw Racing had reworked it into a twin-turbocharged V6 driving the rear wheels only — a change that cost Jaguar a wave of cancelled orders and, on track, didn’t stop a TWR-built XJ220C from winning its class at Le Mans in 1993, only to be disqualified in a post-race technical dispute. It’s a car whose reputation was shaped almost entirely by controversy rather than by what it actually was.
This particular example tells a calmer story. Its previous owner held it for 25 years before the car passed into the Hamilton collection, and it has covered just 3,277 miles from new, accompanied by a complete service history. In a market where XJ220 values have long carried the weight of that troubled launch narrative, unbroken, single-family stewardship like this is worth more than any spec sheet. It’s the difference between buying a car people once argued about and buying a piece of history nobody touched.

The Jaguar was the standout of a 27-car collection assembled over decades by Anthony Hamilton — a name familiar to any Formula 1 follower as the father of seven-time World Champion Lewis Hamilton, but notable here on its own terms as a genuinely considered body of work. What sold under the Hamilton name wasn’t a trophy case of obvious blue-chip metal. It was deliberately broad: early Austin-Healey and Triumph sports cars, a run of Mini variants, Jaguar E-Types alongside tool-room C-Type and XKSS recreations, Mercedes-Benz SLs, Aston Martins spanning the V8 Series 3 to the Lagonda, and modern David Brown Automotive restomods. Taken as a whole, it reads less like an investment portfolio and more like the working library of someone who has spent decades actually driving British motoring history, not just storing it — a distinction worth remembering, and one we explored in depth inside the Estate of John Harrah, a collection built on the same principle of depth over trophy-hunting.
Three more UK records fell alongside the Jaguar: £241,875 for a 9,201-mile, first-registered-keeper 2007 Porsche 911 (997.1) GT3 RS making its first appearance on the open market since new; £104,625 for a painstakingly recreated ‘Eleanor’ Mustang built around an original 1967 390 GT; and £72,000 for a matching-numbers 1973 Citroën SM. None of those cars compete in the same category as the XJ220, and that’s the point. Bidders weren’t chasing one type of car that afternoon — they were paying record money across driver-focused Porsches, replica-built movie icons and idiosyncratic Franco-Italian grand tourers alike.
The four world records make an even sharper argument. A pair of ex-works 1985 Opel Manta 400s, campaigned in period by rally stars including Russell Brookes and Jimmy McRae, each sold for £157,916 — serious money for Group B-era rally saloons that most collectors outside British rallying circles would struggle to place. A David Brown Automotive Mini Remastered brought £92,250. A 2015 Subaru Impreza WRX STI S207 NBR, one of just 100 Yellow Edition examples built and believed to be the only one in the UK, made £43,875. And a 1985 BMW Alpina B10 3.5 — a factory-built E28 that most casual enthusiasts have never heard of — sold for £48,375.
None of those four cars would have been called “collectible” by the standards that governed this hobby a generation ago. They’re being bought now by buyers who grew up wanting them, rather than inheriting a taste for them — the same generational shift we’ve tracked as Gen X and millennial buyers reshape the market. What’s changed isn’t the cars. It’s who gets to decide what counts as significant.
A caveat belongs here, in the interest of precision: “world record” claims for niche models like a Group B Manta or a UK-market Impreza S207 reflect a shallow pool of comparable public sales, not necessarily deep, liquid demand. A single determined underbidder can manufacture a record in categories this thin. But eight records in one sale, spread across four genuinely different genres of car, is not noise. It’s a pattern, and patterns are what serious collectors should be reading for.
For buyers moving into these segments — a shift we’ve tracked in our own coverage of the best JDM cars worth investing in and the most collectible modern BMWs — the lesson from Silverstone is that the fundamentals haven’t changed even though the price tiers have. The Impreza that set a record wasn’t just rare; it was a documented, single-market example in a colour and specification few surviving cars share. The Alpina wasn’t just an obscure BMW; it was factory-built, UK-supplied and maintained with real paperwork. Rarity opened the door. Documentation and originality decided the price.
The £506,250 Jaguar will be the number that travels furthest from this sale, and it deserves to: a 3,277-mile XJ220 with a quarter-century of single ownership is a genuinely significant car, Hamilton name or not. But collectors reading the full results sheet will notice something else. The market’s centre of gravity is widening, not shifting — blue-chip British sports cars and rally-bred hot hatches setting records in the same afternoon, bought by an increasingly global and increasingly generationally diverse pool of bidders. That’s a more durable story than any single price, and it’s the one worth remembering the next time an “Iconic” sale rolls back into Silverstone.







